Make your marketing meaningful! Register today for these free, online presentations to learn: the keys to building your business website, successful content marketing, and how to measure your marketing campaigns.
Live Events
Building, Bootstrapping, and Believing in Your Business Website
Thursday, April 07, 2016
2:00 – 3:00 PM EDT
The webinar will focus on these vital topics that will help you launch, rebuild or grow your online business:
- Basic components which are necessary for all business websites
- Ways to set up your website so it speaks to the needs and interests of your visitors
- How to deeply engage with your customer and convert your web traffic into more sales
- Free or low-cost tools you can use to create or update your website
Content Marketing: What to Say, and How to Say It | SCORE Live Webinar
Thursday, Apr 14, 2016
8:45 AM – 10:00 AM EDT
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed! You’ll learn how to:
• Create
• Curate
• Extend
…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
Using Reports and Analytics to Evaluate Your Marketing Campaigns | SCORE Live Webinar
Thursday, Apr 28, 2016
8:45 AM – 10:00 AM EDT
You’ll learn:
- How email open- and click-through reports can help you know:
- Which of your products/services are hot, which are not, and how to test for best results
- Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
- The calls to action/messaging that actually WORK
- Best times, days and ways to get the response you want
- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!