This spring is the perfect time to focus on growth. Whether you’re growing from a corporate gig into entrepreneurship or growing your existing business by getting online, adding staff, or expanding into new markets, we’ve got a webinar for you.
Register today for these free, online events to learn new strategies for starting a business, hiring for your business, getting online and going global.
Can’t make the live events? Register and get the recording.
Going Global May 8 at 1PM Eastern / 10AM Pacific
In this fun and informative seminar, USA TODAY columnist and author of The Small Business Bible, Steve Strauss, and Amine Khechfe, general manager and co-founder of Endicia, show you how to take your business global. Topics to be discussed include:
- Why this is the best – and easiest! – time ever to take your business global
- you need to do to get your business ready
- What you need to do to get your website ready
- International shipping made easy
- Getting a handle on exporting regulations
- 5 rules for creating a successful global business
How to Really Start Your Own Business May 13 at 12PM Eastern / 9AM Pacific
Experts from SCORE will share starting success secrets, including focusing your business idea and where to look for small business financing.
Getting Your Small Business Noticed on the Web – Part 1: Building a Strong Online Presence
May 15 at 1PM Eastern / 10AM Pacific
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success. In this two-part webinar series sponsored by Verisign, find out how to start, grow and optimize your web presence through websites, social media, SEO, SEM and more. We’ll not only give you the background you need, but essential how-to guidance as well.
In Part 1 of this webinar, you’ll learn:
- The ideal use of each social media channel
- Effective strategies for engaging customers online
- When to use social media vs. a website
- How to build your own website
Hiring the Right Employee May 22 at 1PM Eastern / 10AM Pacific
Truly, your most valuable asset is your employees. To recruit and retain the best and the brightest in today’s competitive labor market, you must follow sound human-resource practices. You may be called upon to do everything from writing job descriptions to background checks. You may not feel confident that you have sufficient time, expertise, or resources to adequately manage this process.
During this live webinar, you will learn about:
- Writing a job description
- Critically reviewing a résumé
- Implementing compliant interviewing procedures
- Conducting background screening
- Verifying I-9 documents
- And much more!
Hiring and Managing Marketing Contractors: Smart Tips to Get the Most Out of Your Budget & Time
- May 28 at 7:30PM Eastern / 4:30AM Pacific
- May 29 at 1PM Eastern / 10AM Pacific
- May 31 at 10:30PM Eastern / 7:30AM Pacific
You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business? Based on 20+ years experience in a variety of marketing roles and several years working with the lean budgets of entrepreneurs, Jeanne Rossomme will walk you through the complete process for maximizing your marketing:
Start: What marketing activities should you outsource? What activities should you DIY or keep in-house?
Set Goals: How much should you pay? How do you set a budget for your marketing project?
Vendor List: With so many names for marketing companies, how do you know where to look and who to ask?
Request for Proposals: How do you structure requests so you can compare and evaluate your options?
Decision: Why going with the lowest bidder may not be the best (or cheapest) option. What should you look for (or look out for) in an agreement?
Results: How can you track and gain valuable learning, no matter the results?
This event will be offered on 3 different dates & times, so choose the event that best suits your schedule. Attendees of the live event will get the free guide “What Should You Pay for Marketing Contractors?”.